Marcello Vignocchi and Roberto Tagliabue

With more than 20 years’ experience first at Gucci and most recently at Kering, Marcello built the digital retail innovation team and orchestrated all the pieces and partners to bring LUCE, one of the most revolutionary digital solution on the market, in the hands of more than 16,000 sales associates across all Kering's global stores. As Innovative Solution Director at Gucci, Marcello designed a new in-store experience for premium clients, enhancing store layout, blooming sales associate’s new competences and developing mobile solutions to empower store staff. Digital technology native with a background in architecture, product design and brand communication, Roberto has been at the forefront of helping brands accelerate, transform, and disrupt markets with innovative strategies and new transformative digital solutions, gaining invaluable experience during his time at Nike, where he led the digital innovation team and the ideation of the Nike+ platforms and the partnership with Apple to launch it on the market. In the most recent years he founded Awake, a digital creative firm focused on next-generation brand and retail experiences. Roberto and his team are focusing on pioneering advanced digital solutions for luxury brands— Gucci, Saint Laurent, Bottega Veneta — to create significant value while improving the shopping experience. Awake is the brain and design powerhouse behind LUCE.